Hawaiian Tropic

This project came through Common Thread Agency, with the initial creative direction based on an AI-generated concept image. My task was to bring the still image to life by designing and animating a silky, flowing ribbon that gradually transforms into liquid as it passes through the product, visually communicating hydration and moisture.

The most challenging aspect of the project was creating a seamless and believable transition between the cream-like ribbon and the liquid. Achieving this effect required extensive experimentation and fine-tuning of the simulation and material properties for it to look believable.

After many iterations, I was able to develop a fluid transition that preserved the elegance of the original concept while enhancing its visual impact through motion.